The Rosenthal
Extravaganza

The Partnership That Redefined Cosmetic Dentistry

One walked in as a young associate. Two decades later, their names sit atop the most talked-about smiles on earth — from red carpets in Los Angeles to penthouses in Dubai.

For the first time on the Extravaganza stage, Dr. Larry Rosenthal and Dr. Michael Apa sit down together to tell the whole story: how a mentorship became a partnership, how a partnership became a global aesthetic empire, and what it actually takes to build something that outlasts you.

This is not theory. It's the unfiltered roadmap — the handshake conversations, the ownership structures, the moments they disagreed, and the decisions that turned one Manhattan practice into a multi-city institution.

What You'll Take Away

• 01How complementary strengths — Dr. Rosenthal's foundational philosophy and Dr. Apa's Facial Aesthetic Design — became greater than the sum of their parts
• 02The partnership roadmap: structuring associate-to-partner pathways that actually work
• 03How to identify, recruit, and develop the right dentists — and why great practices never stop prospecting
• 04Building a practice that scales beyond a single chair, a single city, and a single name
• 05The mistakes they'd warn you about — candidly, from both sides of the table

Every dentist in the room will leave asking the same question: who could I be building this with?